The Daily Apple puts down roots in Worthington

Sign

I am filled with mixed emotions as we prepare to rename my Worthington, MN, health food store. I am of course excited to see a new name come into play, but I am sad to see the Schafer’s name go. You see the Schafer family had a long business history in the Worthington community. It is a part of our small town’s history. I am so grateful I was able to purchase the health food store from Irma Schafer in 2008. I will never forget how scared I was that day as I took the keys from 93-year-old Irma and realized this is mine. My initial thought was, “Now what in the world am I going to do…” I have so much respect for the Schafer family for believing in me and allowing me to carry on Karl and Irma’s legacy. I am so happy I have gotten to know Herb and Stefanie Schafer and their children. I am forever grateful to them for selling Schafer’s Health Food Store to me.

Irma

Sign1

The top photo above shows Irma Schafer in front of the store on July 15, 2008-the day I purchased it from her. The second photo shows the Schafer’s sign that I had put up shortly after I took over and that is the sign that we took down on Saturday to make way for our new one.

Vitamins and natural health will continue to be “the core” of The Daily Apple but we have “branched” out and added many new “slices” to our small business including clothing, purses, jewelry, kitchen gadgets, vintage and all sorts of unique items. And soon we will be launching an online clothing boutique so people can shop from anywhere in the U.S.

A lot of people have been asking where our new name came from. It goes back four years ago when I opened a store in Storm Lake, Iowa. We spent a great deal of time brainstorming and coming up with a name for that store knowing it would eventually be the name of the Worthington store also. We chose The Daily Apple because often we think of apples as healthy and the name also has a general store feel to it which covers all of the other items we sell. I then went through the lengthy process of trademarking the name to protect our logo and our brand.  We feel our name change will also help us better market both stores. We will mention both Worthington and Storm Lake in our advertising since these two towns are only an hour and a half apart.

daily apple final logo

When I decided to leave my teaching career and buy a health food store, it was a huge leap of faith and many people wondered what in the world I was thinking. I had a real desire to see a small town, main street business continue. We know the story all too well of small “mom and pop” businesses closing up shop because it is too difficult to compete in today’s marketplace or in some cases business owners cannot find someone who wants to buy the business and keep it going. I had a strong desire then and even more so now to help keep this community I call home vibrant.

To each and everyone one of you, near and far from Worthington, if you support small, locally owned businesses I want to say thank you! Really, I want to say THANK YOU, THANK YOU, THANK YOU! Your support is appreciated so much and it is because of people who make this conscience effort that small shops like Schafer’s Health Food Store and now The Daily Apple can continue for many years into the future. Small businesses have a huge impact on towns all across this country. In just over five years, we have given thousands of dollars to local organizations. We support the local YMCA, 4-H, school activities, charity benefits, the local food shelf, United Way, ….the list goes on and on but you get the gist. We volunteer our time to make our communities a better place to live.

During the last six years, we have slowly updated and expanded Schafer’s and with the changes it is time to give our store a name that reflects all we have to offer. As our new sign says, “The Daily Apple. Health. Clothing. Gifts.”

If you live around the Worthington area we invite you to The Daily Apple’s grand opening party this Tuesday, May 20 at 207 10th Street in Worthington. We will be giving away free apples and we will have yummy appetizers for you to enjoy. All clothing and scarves will be on sale. And we are looking forward to the Red Shack Stamped Jewelry Make and Take Party from 3 to 7 p.m.

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